The video and film production business is in a state of relentless flux. There are always new technologies, improved equipment and ever-evolving notions of what’s hip and what’s not. Trends come and go, but CRAFT is eternal.
Greg Coon:It’s a game changer. It has changed everything that we do. Now we still have to write script. You still have to shoot. You still have to edit. But how we utilize video has totally changed because of the Internet. Seven years ago it – the Internet. You know, if we were to produce a project for a client, for example, they would say, “Okay. We want a training video and also give me a version I can throw on the Internet.” Where now 90 – I’d say 90, 95 percent of all projects we produce primarily is for the Internet. And they may have some other usage and maybe throw a commercial on television or something. But almost everything we do is now for the Internet because the Internet is where everybody goes to find any kind of information about anything. And video’s a big part of that.
If you like a particular video, request/insist that the company use the same creative and production team on your video as well. The expertise and experience of the production team will have a major impact on the creativity and production values of your video.
What does it take to create a video that might get such startling results? You can either do it yourself or hire a professional video production company to do it for you. The cost for a professional will range from a few hundred dollars complete to $1000 per minute. For YouTube purposes a good $300 video is probably all you need. Inexpensive videos might include a staff member explaining the benefits of a product, service, or the company itself, but many videos are simple compilations of still pictures, text slides, super text, and music.
For the next 12 years I worked as an insurance agent/financial planner, manager of a recording studio, co-owner of an audio/Skydefinition company, and all the while was involved in ministry of various sorts on a part time, volunteer basis. I taught children’s ministry, played in the church worship band, and began to grow in the LORD. I never forgot the calling the LORD had placed on my life.
Okay, so we’ve got the cinematic focus. Let’s add a bit of dynamism, with a Track & Dolly. Suddenly your camera doesn’t just tilt up and down – it tracks, it moves – it glides. Sexy! Next, why not mix it up by using a steadicam? Suddenly you’re liberated from the constraints of the static, and are free to experiment with whatever movements most suit your music vid Video production company.
Identifying your target market and their expected needs and wants will help you in choosing the right equipments and software to use. Remember that you can buy quality equipments which are less expensive. You need to conduct a thorough research on new technologies so you will be assured that you are having the right investment.
When you think you’ve found the company that can give you quality work for a great price, make sure they comprehend your vision. Make the ideas clear to them, but be open to their suggestions too. They’re the pros, after all. You must remain active during the whole process, making sure you like the actors selected, the script, and all other creative factors.